MY ROLE

UX/UI Designer

SUPERVISOR

Boaz Seachuga

YEAR

2020

SUMMARY

Semantics is a feature that performs a text analysis on the reviews from customers and it categorises the results into positive, neutral and negative mentions. How’s that relevant for businesses? Let’s say if customers don’t come to your <insert business> because the Internet pointed out how poor the <insert product or anything related to it> is in your facility, you’ll be able to know in few clicks. Customer Alliance (CA for friends) current Semantics was not their strongest point: it didn’t provide any proper categorisation of the mentions and made difficult to have a clear overview of which of the complaints needed specific attention. After running interviews and a detailed business analysis, I was able to translate our current weakpoints into a more intuitive tool for our customers, who are now able to indentify more clearly the mentions that required immediate actions.

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MY ROLE

UX/UI Designer

SUPERVISOR

Boaz Seachuga

YEAR

2020

SUMMARY

 “A good online reputation is all a business has” somebody said (maybe my boss) and with good reasoning. An online review can increase or drop dramatically the return rate of a business in a snap. That’s why observing closely any data users leave around the Internet allows managers to act fast and turn the situation around. Customer Alliance (CA for friends) is a digital tool that collects every piece of information necessary (and available) to take care of their online reputation. As you can imagine we’re talking about a lot of KPIs, which were a bit scattered here and there. Enters the trend page, whose creation would have helped the users to keep track of the overtime of their main KPIs (such as NPS, Criteria, etc.) all from the same place. Of course it’s never as easy as that, as bigger businesses needed also to check how their branches’ were performing and that complicated a bit the structure and the UI (to learn more about the “headaches” of this page you’ll need to read the whole case). I followed the project from the concepting of the layout and the functionality, through the UI and the multiple iterations that followed. phew.

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MY ROLE

UX/UI Designer

TYPE OF PROJECT

App (solo project)

YEAR

2018

SUMMARY

Sugar, the white killer. While I let this cool nickname sink in, I want to ask you if you were ever aware of your daily sugar intake. No, no shaming on this portfolio, this was only my starting point in this sugar addiction project. Because naive that I was, I assumed cutting on sweets could have done it, little did I know this villain hides in the most unthinkable foods. People strive to eat healthier but it’s a rollercoaster of no information (and awareness) out there. Of course you can always check for nutrition facts on products, but if you’re one of those what-are-these-enigmatic-numbers-trying-to-tell-me, you’ll just add it to the cart, ain’t got no time for math. That’s why Tough Love was born, to translate those cryptical numbers into a more digestible (and funny) kind of feedback about the sugar amount. Scan the barcode and see if your product goes to the cart or back to the shelf!

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MY ROLE

UX/UI Designer

TYPE OF PROJECT

Service Design (solo project)

YEAR

2018

SUMMARY

Do you remember those golden times when you could ask a fellow kid “you wanna be my friend” and BOOM new besties? I guess for those of us who are natural social butterflies (80% extroverts and 20% water) nothing changed, but what about the others? Most of our social interactions are designed for people who naturally find themselves at ease within any crowd of strangers, but excludes those of us who react differently to daily socialising, making it more difficult for them to make new friends. BFF aims to let more introverted people make new friends at their own pace and from the environment they prefer. They can meet up people with similar interests/personality traits and exchange a box full of items to tell their story and make a first step towards a closer friendship.

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